What is the Most Effective SEO Tactic

Do You Know What is the Most Effective SEO Tactic?

What is the Most Effective SEO Tactic? If you’re trying to gain visibility for your website, you’ve no doubt wondered about the answer to that question at some point. Well, it just happens to be the very thing that Google keeps telling you. It’s about the content.

Google has long been pushing webmasters to shoot for high quality content, especially since launching the Panda update several years ago. According to a recent survey by Ascend2 (via Marketing Charts), relevant content creation is by far the most effective tactic. That’s what 72% of SEO marketers say. This is followed by keyword/phrase research, frequent website updating, relevant link building, social media integration, frequent blogging, mobile search optimization, and website URL restructuring.

 The bad news is that relevant content creation is also one of the most difficult tactics, according to those polled, second only to relevant link building (which has become much more challenging in recent years due to developments at Google). A fair amount of those surveyed also find frequent blogging and website updating to be difficult tasks. Keyword/phrase research is the easiest thing to do. 

 

The good news is that for 71% of those polled, the effectiveness of search engine optimization tactics is improving. It’s mostly modest improvement, but that’s compared to no change for 18%, modest worsening for 9% and significant worsening for just 2%.
This is somewhat surprising given Google’s changes that put less emphasis on traditional, organic results.
It’s unfortunate that relevant link building is the most difficult tactic because another new study suggests that links are as important as ever to ranking in Google.
Moz is sharing some data based on the top 50 Google search results for about 15,000 keywords. Cyrus Shepard reports:

The correlation between higher rankings and the number of linking websites (root domains) sits at .30. This number seems small, but it’s actually one of the highest correlations the study found. (Smaller correlations are also not surprising—with over 200 ranking signals, Google specifically designed their algorithm so that one factor doesn’t dominate the others.)
Even more telling is the number of websites we found in the top results that had external backlinks, or rather, the lack thereof.

Out of the top results, a full 99.2% of all websites had at least one external link. (The remaining .8% is well within the margin of error expected between Mozscape and Google’s own link index.) The study found almost no websites ranking for competitive search phrases that didn’t have at least a single external link pointing at them, and most had significantly more links.

Source >> webpronews