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Monday, 3 August 2015

How science is fine-tuning our elite footballers

In February, football’s lawmakers approved the analysis of a player’s performance during live matches, via a tracking device in the shirt. So what impact will this have on a player’s health, game management – and the half-time team talk?

Cesc Fàbregas of Chelsea – one of many Premier League clubs looking at various technological and psychological tools to maintain peak performance. Photograph: Oli Scarff/AFP/Getty Images
 

The Fifa Women’s World Cup final this summer was remarkable, and not just because England came within one game of playing in it. One in 12 Americans watched at least part of the game live, making it the most watched football game in US history, while Team USA secured a record third title, thanks in no small part to their midfielder Carli Lloyd scoring a 13-minute hat-trick. The third of these saw her lob the Japanese goalkeeper from the halfway line.
Less obvious, but possibly of more significance, were the small black gadgets about the size of an old Nokia mobile phone that the winning players were wearing between their shoulder blades. The final was the first major international match since the laws of the game were changed in February to allow players to wear performance-tracking devices during a match.
Many believe it is only a matter of time before the technology is given the go-ahead in the Premier League and other major competitions. While managers have had access to post-match data analysis for years, the ability to use it to inform tactical changes and substitutions during the game represents a major shake-up in the world’s most popular sport.
And it’s not the only way in which science is muscling in on what has traditionally been the domain of managers and their coaching staff.

DATA

Modern football data analysis has its origins in a video-based system that used computer vision algorithms to automatically track players. Developed 20 years ago in France, as a tool for broadcasters, it was adapted as a coaching aid and first used at Derby County in 1998 by Leeds-based company Prozone. This and other video tracking systems use multiple cameras inside stadiums, and human operators who manually record data, to gather information on things such as possession, passes, tackles, runs, interceptions and shots.
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“Until recently, it was very much about collecting data on what had happened, without looking at why it had happened,” says Paul Power, a data scientist at Prozone. Power cites the great Italian defender Paolo Maldini as an example of a player who might be marked down by a system that values tackling and intercepting; because his positional play was so good he had less need to do these things. This helps explain why, at an industry seminar in London in March, Power used a video clip of a shoal of sardines reacting to the presence of sharks to illustrate the more sophisticated approach rapidly gaining ground in football. “We’re reconceptualising football as a complex dynamic system, using complex systems theory, which is derived from chaos theory,” he says.
The idea is to capture more useful information about, for instance, inter-player co-ordination, players making themselves available for passes and the ability of players to block the passing options of opponents through positional play.
While some top clubs, including Chelsea and Manchester City, do basic video tracking-based number-crunching during games, most analysis is done post-match. What the majority of coaches want is to be able to use the live performance-tracking devices players wear in training sessions during matches. This is already done in other sports, including rugby (both league and union) and Australian rules football. It’s a change many expect to see in football within the next couple of years.

The International Football Association Board (IFAB) agreed to change the rules in February, so that league and competition organisers can allow the wearing of such devices by players during matches, as long as they are shown to be safe and the data is not received in the technical area occupied by managers and coaches during matches. This means that in practice it can be delivered to them at half time in the dressing room.

Last month, the IFAB sent a circular to member organisations, explaining that it was up to league and competition organisers to check these conditions are met. However, along with Fifa, the organisation is planning to launch a testing programme next year, which will certify devices that are safe and give them quality ratings. It has also announced a longer-term research programme into potential medical benefits.

Previous attempts to introduce new technology into the beautiful game have generated long-running controversies. Why kill off the fun of heated debates over disputed refereeing decisions and replace the unquantifiable components of human grit and determination with killjoy technology and spreadsheets? traditionalists howl.

These arguments, along with a desire to keep the game as similar as possible across all levels, have been weakened by what is widely seen as the successful introduction of goal-line technology. Some senior football figures fear in-game tracking devices will give wealthy teams an advantage; however, such concerns are being eclipsed by the view that the systems could benefit players’ health, including the suggestion that they could prevent the handful of deaths of players from cardiac arrest each year.
There is also a growing realisation that attempts to enforce a ban on ever smaller pieces of technology is increasingly difficult, if not impossible. “It’s very difficult to track, from the referee’s perspective,” says Lukas Brud, secretary of the IFAB, “and one of the reasons we decided to allow it is [because] we cannot stop players wearing tiny chips and devices if they really want to. And if there is a correlation with injury prevention and proved medical benefits, these may be valid reasons for allowing those systems into the technical area for medical staff, in future.”

Brud suspects some devices may already be being used discreetly in some matches, although there was nothing surreptitious about Paris Saint-Germain striker Zlatan Ibrahimovic’s use of his: two years ago, he managed to alarm both footballing authorities and fashion commentators after removing his shirt, following a friendly against Real Madrid, to reveal a compression vest, containing a GPS unit, that bore more than a passing resemblance to a sports bra.

TRAINING

The two main performance-tracking systems currently used by Premier League teams in training are Catapult Sport’s OptimEye S5 and the STATSports Viper, both of which slot into compression vests worn on the upper body. As well as GPS sensors, these contain accelerometers, magnetometers and gyroscopes, to pick up extra information on impacts, jumps, changes of direction, acceleration and deceleration. The Viper also has a heart rate monitor.

The technology’s main function is to help coaches calibrate each player’s training routines, including those recovering from injury. If players either under- or over-perform in a session it can be an early warning of injury.

“If you drove a car without a dashboard, you wouldn’t know how fast you were going, how far it had driven, and how much fuel was left in the tank,” says Boden Westover, director of marketing at Melbourne-based company Catapult.
Devices are currently being tested which will provide more information, with the addition of sensors measuring things like perspiration, as well as adrenaline and cortisol levels.

Researchers are also investigating the use of “smart” pills, which could provide body temperature data to smartphones or tablet apps, so that workouts could be tweaked based on the effects of small changes in muscle temperature on physical capacity. There are also training systems that use sensors in shoes and footballs, such as the Adidas miCoach Smart Ball, to pick up extra information, such as power and spin placed on shots.

SLEEP

While fine-tuning the exertions placed on players’ bodies is one side of the performance coin, the other is helping them to recover. Within that there is a growing emphasis on the physiological processes that take place when their eyes are closed.
“Research tells us that sleep is really important for physiological recovery,” says Alek Gross, head of sport science at Southampton FC. “There is certainly a correlation between poor sleep and things like reaction times and ability to produce power.”

In 2011, scientists at Stanford University found that basketball players who slept on average for more than 90 minutes longer than normal significantly improved their sprint times and shot accuracy.

Gross’s players are educated in the importance of how to prepare for sleep, optimising room temperature and avoiding blue light from electronic devices within 90 minutes of going to sleep. They get sleep kits, including personalised mattresses, when they stay in hotels.

Players at most professional clubs fill in daily well-being questionnaires on smartphones or tablets. Those identified as poor sleepers are given wristbands, such as the Fatigue Science ReadiBand, which uses movement sensors to assess sleep quality, so that problems can be diagnosed and efforts made to resolve them. Large clubs have also installed beds at their training grounds – “snoozeboxes” and “sleep pods” – to allow players to sleep between sessions.

Everyone’s physiological responses vary according to light and time – reactions known as chronotypes. That’s why establishing whether players are natural early or late risers, and therefore when their bodies are able to perform at their peak, is the starting point for Nick Littlehales, a sleep coach who has worked with players at Real Madrid, Manchester City, Arsenal, Chelsea and Southampton. “If you’re involved in a Champions League game that goes to penalties at 9.50pm, player chronotypes could make all the difference,” he says. “Taking recovery more seriously can have benefits on alertness, awareness, reaction times, relationship building, anger management and internal organ health, and trigger performances we don’t even know are possible.”

He also advises that players take account of their chronotypes when planning how to fit the five full 90-minute sleep cycles they need for full recovery around training and matches.

PSYCHOLOGY

Even if physical performance can be maximised, and parameters including those involving multiple players can be measured and plotted on graphs, there remains an important element of the game that can’t be tracked. The confidence, group spirit and the individual hopes, dreams and fears of players also play important roles in determining the final score.
This, along with recent experiences in other sports, helps explain why psychology is gaining greater acceptance within football. Dr Steve Peters, for example, worked with cyclists, track and field athletes and snooker star Ronnie O’Sullivan before more recently helping Liverpool and England footballers. “It’s certainly an expanding area, though I’d say it’s still under-utilised in football compared with other sports,” says Bradley Busch, of Inner Drive, a London-based performance psychology consultancy.

Busch, who has worked with players at Tottenham, Sunderland and Crystal Palace, teaches techniques for use both during the week and on match days, including helpful “self-talk” methods for each player, emotional control, performing under pressure and concentration. “We teach them to focus on things you can influence and control, such as their roles on the pitch, movement and attitude,” he says. “Some players dwell on mistakes, like a bad first 10 minutes, a missed penalty, or the consequences of defeat. During the week, having some focus on learning from mistakes and future goals can be motivating, but in the 30th minute of a football match, your focus needs to be on the 30th minute of a football match.”

Do the scientific inroads into football mean it’s game over for those for whom the seemingly random and unquantifiable are central to the human dramas played out on the pitch? Despite being an eloquent advocate of the power of data in the game, Prozone’s Paul Power thinks not. “There are always intangibles that are very difficult to capture. Anyone who thinks everything can be reduced to data is probably deluding themselves.”
Source : theguardian




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Saturday, 1 August 2015

SEO must die! It is UXO time

SEO must die! It is UXO time

Did You ever heard about UXO - User Experience Optimization.
Check It Out !!!

User Experience Optimization - Fossasia


It's been a while since we first started hearing about "Search Engine Optimization", perhaps 20+ years now, and hopefully soon will be part of the past.

It all started as a cheat

The first search engines used very basic algorithms to store and retrieve web pages. Basically (and simplified) they collected all words contained within a page (removing html) and then use that information to match them against a user entered search word. That simple.
As the results for certain words started get larger and larger, they had to find a way to sort them based on relevancy, or at least whatever their engineers decided that should be considered as relevancy... and that was (at first) word count. Yes, the more a word appeared on a page, the more relevant it was for such a search term.
So, the first "SEO Specialists" were those guys who found out this "algorithm". You now can guess which was the "SEO Strategy", can you? "Repeat the word you want to be relevant for as much as possible" and for that matter, the context or relevancy of the word's usage was not part of the requirement... Just repeat the word a thousand times and you'll hit the top of the search results page. Period.

Cat and mouse game with Search Engines

So, the game started. Search companies improved their engines to deal with those cheats, and SEO Experts found new ways to cheat based on the new "improved" algorithms... and so on.
Search companies started penalizing the cheaters, so the "SEO techniques" became smoother and much more elaborate. Black hats, white hats and grey hats were placed over the SEO Gurus' heads depending on the aggressiveness and effectiveness of their cheats, but at the end all comes to a common place... cheating, fooling the search engines one way or another to favor one page over their competitors.

The long forgotten player: The User!

While that war was taking place all over the internet, the users were like the kids on a hostile divorce... getting the worst of each round. Ugly content or bad search results depending on which part had landed the latest punch.
When search companies noticed that effect, and understood that their original goal was to improve the user's internet navigation experience, and, of course, the technology available allowed, they started creating algorithms to give or take relevance based on the user interaction and satisfaction with a specific page.
This recent change of focus represented the first actual benefit for the user since the start of the SEO war.

UXO: User Experience Optimization

So, let's take this momentum and use in favor of the user.
  1. Stop hiring SEO experts and start promoting UX best practices.
  2. Stop analyzing SE algorithms and study your user needs, behavior and product usage trends.
  3. Stop investing time finding ways to gain first page results, and invest your money on finding ways to obtain happier customers.
It sounds more productive to have a UXO expert team in charge of enriching your customer's experience permanently than having a SEO expert helping you cheat search engines every time the search companies decide to alter their algorithms, doesn't it?

What should a UXO Team do?

This team will be adding value to your company and products through your customers' online satisfaction, but how?
  • Study your user's behavior when using your site.
  • Perform A/B testing to understand what your users like or dislike.
  • Shorten your user's required steps to accomplish their goals in your site.
  • Analyze usage trends and statistics to suggest changes or improvements to the site (or even for your products!).
  • Design amazing user interfaces so your clients LOVE to browse your site .
  • Find better ways to interact with your clients on key moments of that interaction.
  • Provide effective means for your clients to get in touch with your customer support team.
The bottom line of this is: If you keep your users happy while using your site, they will spend more time, they will use your product/service, and so your business will benefit from them proportionally. And guess what? Eventually Search Engines will notice that, and will understand that your site is highly relevant for your business type and will rank you much better than your competitors.
I believe a lot of companies are going the UXO way lately, with great results, whatever it is they call it, but for now, I'm going with UXO, just because it sounds really cool, LOL
Source : linkedin
What do you think?

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6 Ways Social Media Affects SEO

6 Ways Social Media Affects SEO


social media - fossasia

1. Social Media Shares Build Links

When you post popular content on social media, you are likely to see interaction in the form of likes (favorites), comments, and shares (retweets, pins, +1’s). The main metric here that affects your SEO is the share. If you post an amazing blog on your website and then post a link to it on your Facebook page, you have just given yourself one inbound link. And as you may recall, inbound links are seen as votes in the eyes of search engines, and are therefore very important to SEO. Each time that one of your followers shares this post on their social site, you receive another inbound link!

2. Increases Your Online Presence

Having a website is the number one way to establish an online presence. But having a presence on social media channels can expand this presence exponentially! According to Social Media Today, “if you do not have a larger presence, you are less likely to be found organically which means more money being spent on advertisements to gain new clients”. Joining several social media sites will ensure that users can find you whether they are searching in Google, Facebook, or other popular social sites.

3. Social Profiles Turn Up in Search Results

Social media profiles do turn up in search results, meaning that when someone searches for your product or service, your Facebook page may turn up just as easily as your website. Having your social profiles fully optimized will ensure that they can get found when people are searching for your keywords. Wouldn’t it be great if your homepage and social profiles turned up as the top 3-5 search results for your targeted keyword?

4. Social Channels are Their Own Search Engines

Have you ever gone straight to Facebook for information on a restaurant’s Happy Hour deals or searched for the answer to an important question on YouTube? You’re not the only one. Social media sites are actually search engines in their own right. People go to social sites like Facebook and Google+ every single day to search for companies or “how to” videos. Having a social presence ensures that you can help current and future customers no matter their search engine of choice.

5. Google Uses Twitter to Search for New Content

Social Media Today found that Google does indeed use Twitter to locate new content to add to an index. Various ranking factors including “re-tweets, the amount of time people link to and tweet your content, and how quickly it was shared over a certain time” help Google discover and rank content. Having a Twitter presence and working to optimize it will increase your odds of ranking in Google search results.

6. Keywords Can Be Used as Hashtags on Social Sites

Hashtags are popular topics on social media that are signified by the phrase and a pound symbol (i.e. #SEO). These hashtags make it easier for social sites to index trending topics and for users to search for and participate in conversations about these topics. Using your keywords as hashtags will help you join conversations about your keywords and will assist others in finding your account when searching for the particular hashtag.
If you weren’t convinced before, we hope you are now. Social media and search engine optimization truly work together to increase your online presence. If you need assistance with social media management or search engine optimization, please call Informatics.
Source : informaticsinc


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A treatise on Internet

A treatise on Internet

Those without first life (no life) can be found on Second Life, a virtual world. Some call it a parallel world, some call it a game

Dear reader, I wish to educate you on the Internet, to help you get the basics right. Here goes.

When I was in school, the term Information Superhighway described the Internet. Then, the Internet was just a cute little baby, with long, endless pages of text and grey backgrounds. Now, it's a mess.

Still, I try to convince people the Internet will improve their happiness one day. It will give them greater access to pleasure than a magazine does.

The Internet as a communication platform was invented in America, I guess. It is used worldwide. People come here to bitch and share stuff.

The Internet's transmission is made possible by a series of undersea cables, telegraph wires, tortoise shells.

But it is mostly used to access stuff and songs. The Internet was initially designed to gather the wisdom of mankind. But it turned out gathering the stupidity of mankind, creating a being never known before: the troll. It is well-known the Internet is over 99 per cent trash.

The Internet is made of four things, namely, the crust, the outer mantle, the inner mantle, and the core.

The crust makes up less than one per cent of the Internet's mass. It contains sites such as Facebook, Yahoo, Myspace. Sparsely inhabited, it is visited mostly by uncles, aunties, and old people.

Sites such as Second Life and most forums make up the outer mantle. Those without first life (no life) can be found on Second Life, a virtual world. This brings us to the definition of second life. Some call it a parallel world, some call it a game. That does not matter, because the only reason to join Second Life is to be an utter failure in the first. Also, recent research shows that it is much easier to do stuff by clicking a mouse than in the regular, physical way. Hence, Second Life appeals to lazy journalists, people (journalists are not people). Remember, reality is not a reality, game is not a game, Internet is not an Internet.

The inner mantle is made of molten corn. It's very hot in there. Do not attempt to go there.

No one knows the core.

It is widely believed to be a dangerous place, with thousands of drug dealers from the Deep Web markets.

The great Google has dared not index any of these. The core resembles a mysterious ball. I know this sounds biblical, but scientists have come to accept it as a decent explanation.

Unfortunately, the only reliable source on the creation of the Internet is Spaceboy, a troll. He tells me: "In the beginning, the data was a formless void. I floated above it and shouted, 'Let there be Internet!'" Critics maintain this is nonsense.

They claim the Internet was invented for young men to let off steam, thereby preventing them from roaming the streets at night and causing trouble.

Now, let's come to the Internet's technology, which is widely misunderstood. Those older than 70 believe the Internet is run by pigeons who fly notes (data packets). This is a misconception, but with some truth in it. In Afghanistan, the Internet is still maintained by a large number of trained pigeons.

And, oh, I forgot to mention the Nigerian widow, who presides over the Internet basement. She is Internet's most prominent and respected figure. The widow of a murdered corrupt politician, she has decades of black money in Swiss accounts, and reaches you via email. She wants to escape the corruption and confusion there, but needs your financial help to deal with the customs staff, corrupt officials, and key persons. Bonus: You can view her pictures on Facebook. 


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Devices using voice-recognition technology bring more privacy concerns







Like a lot of teenagers, Aanya Nigam reflexively shares her whereabouts, activities and thoughts on Twitter, Instagram and other social networks without a qualm.

But Aanya’s care-free attitude dissolved into paranoia a few months ago shortly after her mother bought Amazon’s Echo, a digital assistant that can be set up in a home or office to listen for various requests, such as for a song, a sports score, the weather, or even a book to be read aloud.

After using the Internet-connected device for two months, Aanya, 16, started to worry the Echo was eavesdropping on conversations in her Issaquah, Wash., living room. So she unplugged the device and hid it in a place her mother, Anjana Agarwal, still hasn’t been able to find.

The Echo, a $180 cylindrical device that began general shipping in July after months of public testing, is the latest advance in voice-recognition technology that’s enabling machines to record snippets of conversation that are analyzed and stored by companies promising to make their customers’ lives better.

Other increasingly popular forms of voice-recognition services include Apple’s Siri assistant on mobile devices, Microsoft’s Cortana and the OK Google feature for speaking to Google’s search engine.
Spoken commands can also be used to find something to watch on some TVs, and an upcoming Barbie doll will include an Internet-connected microphone that will hear what’s being said.

These innovations will confront people with a choice pitting convenience against privacy as they decide whether to open another digital peephole into their lives for a growing number of devices equipped with Internet-connected microphones and cameras.

The phenomenon, dubbed the “Internet of Things,” promises to usher in an era of automated homes outfitted with locks, lights, thermostats, entertainment systems and servants such as the Echo that respond to spoken words.

It’s also raising the specter of Internet-connected microphones being secretly used as a wiretap, either by a company providing a digital service, government officials with court orders or intruders that seize control of the equipment.

“We are on the trajectory of a future filled with voice-assisted apps and voice-assisted devices,” Forrester Research analyst Fatemeh Khatibloo says. “This is going to require finding the fine balance between creating a really great user experience and something that’s creepy.”

The Electronic Privacy Information Center, a watchdog group, wants the Federal Trade Commission to set security standards and strict limitations on the storage and use of personal information collected through Internet-connected microphones and cameras.

“We think it’s misleading to only present the potential conveniences of this technology without also presenting the huge number of possible drawbacks,” said Julia Horwitz, director of the center’s privacy project.


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Take It Off And Keep It Off - Weight Loss Tips You Need



Want to lose weight? Then read this article. The more knowledgeable you are with regard to effective weight loss techniques, the more likely you are to achieve and maintain ) your goals for losing weight. Continue reading to find out how.

Try to find a low-calorie substitute of the foods you like the best. Many times, when someone is trying to lose weight, they stop eating the food they love, and then once a craving hits or they hit the point of starving, the whole diet goes out the window. A better option is to indulge your craving with a low-fat or reduced-calorie variation of your favorite vice. This allows you to overcome your cravings without compromising the integrity of your program.

Weight loss will make you cut things out of your life, but you do not have to sacrifice taste! In the past, weight loss food tended to be tasteless. Today, you can make use of artificial sweeteners and other preservativs to give yourself great taste without too many carbs and fats interfering. This will allow you to enjoy what you're eating during weight loss.

diet programs Fad diets can suck you in and make you believe that they offer you the best way to lose weight. However, if you're really that serious about losing weight, you should avoid those short-lived fad diets. Fad diets that prescribe eating just one type of food day in and day out may seem interesting at first, but will get boring fast. It can also reinforce bad eating habits that led you to gain weight in the first place. You should skip the fad diets and, instead, find a weight loss plan that provides guidelines which can help you make good decisions regarding nutrition.

If you are dieting, there's nothing wrong with not finishing all your food. Many people have it ingrained in them that they must clean their plate. It is fine to save leftovers. You should not force yourself to eat just because is there. It's important to listen to your body and understand when it's full.

Avoid processed foods if you want to lose weight. This will assist you in making better eating choices through purchasing healthier foods when you go grocery shopping. You won't be loading up on foods that are high in fat, sugar and preservatives.

In order to aid in your kids' weight loss efforts, make certain they get sufficient sleep. A child does most of his or her growing when sleeping; this burns plenty of calories. Children who are not full-grown need to sleep about eight hours a night. Speak with your children about their bodies growing and why sleep is so important.

You can see your progress if you take photos of yourself before and after you started losing weight. Rather than concentrating on the number of pounds or inches lost, you can see for yourself how the changes have affected your appearance. You can also show your friends and family your progress if you use pictures.

Simple changes are easier to make and keep. Keep everything you have learned here at heart, and put them to use as you continue on your journey. You may be shocked to learn how easy it is to lose weight quickly. Within weeks, the advice will become habit and naturally lead you all the way to your target weight. diet plans
Source : drop4chain

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