SEO Three Effective Tool For Lead Generation

SEO The No. 3 Effective Tool For Lead Generation

Search engine optimization (SEO) is the No. 3 most effective lead-generation tool, followed only by company Web sites at No. 2, and events and conference at No. 1, according to a recent report surveying B2B marketers on generating high-quality leads. Paid-search advertising sits at No. 7.
Some 61% of B2B marketers participating in the BrightTalk study admit that lack of resources like funding, staff, and time remain the biggest barrier to creating a successful lead generation strategy. Lack of high-quality data to drive campaigns follows at No. 2 among 42% of marketers.

The B2B Technology Marketing Community on LinkedIn led by BrightTALK conducted the 2015 lead generation survey to understand how marketers adjust to challenges and identify new trends and best practices. More than 600 marketers sent responses to help identify marketing plans, campaigns and budget allocations for the B2B Lead Generation Trends Report.

Some 59% of B2B marketers identified generating high-quality leads as the biggest challenge when it comes to lead generation. The BrightTalk survey also finds that 68% of marketers point to increasing lead quality as their No. 1 priority this year, followed by increasing lead volume at 55%, and measuring the impact at 41%.

Aside from generating leads, 42% of B2B marketers say converting leads into customers is the second-biggest challenge, followed by delivering effective lead nurturing programs at 37% and demonstrating the impact on revenues and return on investment (ROI) at 36%.

Despite marketing priorities shifting to quality over quantity, 59% of marketers still rely on total lead volume as a top metric when measuring marketing ROI. Least popular at 15% are metrics that measure the reach of campaigns, customer lifetime value at 17%, and the time to close at 19%.
Most marketers are not satisfied when gauging the effectiveness of their lead-generation programs. In fact, 80% report their efforts are only slightly or somewhat effective, while just 16% rate their efforts as very or extremely effective. Some 4% report their lead-generation programs as not effective at all. 

When it comes to content and what drives the call to action, whitepaper and eBook downloads are the top producers of leads, according to 59% of respondents. Other tools are contact forms at 39%, webinars at 37%, and free trials at 35%.

Finally, there's no surprise here. Creative and graphic design are the most commonly outsourced marketing function at 30%, followed by public relations at 29%, SEO at 28%, and paid search at 27%. Marketing automation, campaign development and virtual event planning are the least outsourced.
Source : mediapost

What Is SEO? Your 101 Guide to Search Engine Optimization

When I list "SEO" as one of my offered services as a digital media consultant, most people get tripped up. SEO is a buzzword that often throw around amongst those in the marketing and new media crowd, but have you ever wondered what exactly it means? Never fear, today, I've decided to break it down for you so that you'll be able to confidently use this term correctly.

SEO stands for search engine optimization. On the most basic of levels, it refers to a process used to most ideally advance your rankings and search capabilities online. For example, if you've written a blog post, you probably want to get the highest chance of readership possible, right? Increasing the odds of someone stumbling across your post on a search engine would be using SEO. In order to do that for a blog post, you'd want to use a Google-friendly title, use tags and keywords in the CMS or backend system where you submit your posts, use images and photos in your post heading, and have the URL link for your post be short and include keywords.

It sounds a lot more simple when you break it down, right? SEO can get technical, but for most things it just takes a little bit of extra work in the backend to ensure that your content is optimized for consumption. Otherwise, why even bother creating content if no one is going to see it?

Since SEO has many different functions and there are numerous amounts of SEO services you can both offer and purchase, let's take a closer look at seven SEO-related terms and break them down.

1. Hyperlinking
A hyperlink is simply a link that you insert into text or a post of some sort, in order to give your post credibility, give your readers a resource, or cite your sources to prove validity. Hyperlinks are important to SEO because the more hyperlinks you have in a post, the better optimized it is. Also, linking the right words matters, as hyperlinking words people are more likely to search for, like searching on Google for instance, raises the likelihood that your post will show up high in the search results for that phrase when people search for it.

2. White Label Link
A white label link is a web page that was built by a secondary source and then branded by another company or website as its own. Think of it like outsourcing; it's sort of just like hiring someone else to do the backend work for you. Companies do this in order to expand their reach online and also maximize their resources; many organizations don't have the funding to do this sort of work in-house, since it involves a lot of time, expertise, and expense.

3. Affiliate Marketing
With the popularity of blogs, you've probably come across this term before. It refers to an advertising campaign that works in collaboration with an affiliate that uses said person to drive traffic to their website. For example, many beauty companies will use affiliate marketing with beauty vloggers on YouTube in order to give their products maximum exposure. That person will then leave a link in the description of their video to the product, which is what is used to connect said affiliate back to the advertiser's site and accurately measure data.

4. SERP
This is an acronym that stands for search engine result page, which is the resulting page of search results that comes up when a term is searched for. Very simple to understand, but a commonly-used acronym that is good to know.

5. Meta Description
This is something that is often found on the backend of blogs or websites and is a description of a piece of content on a web page. The reason it's important is that the description is what shows up underneath the title of a search. Ever come across those sentences that are below the search term? That's a meta description. If yours is awkward, isn't clear, or worse, isn't something you chose, your link is a lot less likely to be clicked.

6. 301 & 404
These are two numerical terms you'll frequently come across in SEO. 301 refers to a page redirect, which is when a web URL automatically takes the user to another website or page upon entering it or clicking it. 404 refers to an error page, which is what comes up if there is something wrong with your website or there is a problem with it's functioning.

7. Keyword
Keyword is a keyword in SEO, as almost everything revolves around them. For SEO purposes, a keyword is defined as "an abstraction that we extrapolate from multiple search queries." So, it's a word people are searching for on search engines. If you're marketing a cleaning product, your keywords are going to be identified by when you want your product to come up in people's searches.
See, isn't SEO a little easier than it first seems? This is just the tip of the iceberg though, so if you want to better understand SEO functioning and purpose, do some searching of your own on Google (get it?)! Source : huffingtonpost

6 Eye-opening Reasons Why You Shouldn’t Take Content Curation For Granted

6 Eye-opening Reasons Why You Shouldn’t Take Content Curation For Granted

When you think about the internet as a platform for communication, advertising or raising awareness, it’s very easy to get carried away or be swayed by concepts like going viral on social media, creating the most visually attractive infographics or generating attention-grabbing click bait.  After all, mastering these methods seem fairly effective in terms of luring substantial viewership for your online presence.  However, these mainstream approaches to gain an online audience often neglect the single most powerful tool for attracting internet traffic: content, and by extension, content curation.
Indeed, Content Curation

Content curation is nothing new to the world of business and marketing. In fact, all traditional forms of media engage in this process to a certain degree. In general, content curation involves filtering the most relevant, interesting and engaging pieces of information before incorporating them into various materials used for advertising. As marketing expert Heidi Cohen suggests, a good content curator is similar to an editor who ensures that the content of a publication is as relevant and as attractive to her target audience as possible.

Of course, in today’s data-driven world, content curation and content marketing have evolved and took on new challenges.  Hootsuite, a reputable social media management site offers that “in simple terms, the process of content curation is the act of sorting through large amounts of content on the web and presenting the best posts in a meaningful and organized way. The process can include sifting, sorting, arranging, and placing found content into specific themes, and then publishing that information. In other words, content curation is very different from content marketing. Content curation doesn’t include creating new content; it’s the act of discovering, compiling, and sharing existing content with your online followers.”
Content Is Stronger With Intelligent Arrangement

It is important to know the difference between curation and marketing because while generating fresh ideas and materials always makes for a good content strategy, the lack of  curation or meaningful arrangement of these materials will make your content as good as invisible to your audience.
Creating a content marketing strategy with the proper content curation tools like Search Engine Optimization will ensure that you win that war over clicks on Google. Curation involves not just making sure that your website contains the freshest content, but that this content is also arranged in such a way that your audience will most likely spend more time, more clicks, and more confidence on your brand. Aside from infusing the vocabulary of your content with SEO concepts, there are also a lot of guides to content marketing  that you can refer to in order to ensure a functional, well-curated online presence.
Curating Content = Curating Trust
Another important thing to know is that curating content well can translate to developing trust between your brand and your target audience. Producing original content is not the only concern that you should have as a brand owner when you start dipping your toes in online marketing.
A more holistic content curation strategy involves incorporating content by your competitors and the luminaries in your industry. 85% of the respondents to Curata’s 2012 Content Curation Adoption Survey agreed that establishing this kind of thought leadership was one of the goals that they had for their company’s content marketing production. Why is it important to engage data from other reliable sites and brands aside from your own? Audiences like brands who know what they’re talking about. Developing your brand as a go-to resource for your industry garners loyalty among audiences and makes them more likely to invest in your product or service.

Content Curation Expands The Clout Of Your Audience

Remember that content curation also expands your brand’s clout by way of engaging other websites. The more reliable and trustworthy you make your blog entries and site content, the more likely other sites will source you out as a hyperlink or a landing page. Thus, getting your brand in the radar of readers you didn’t even originally think of reaching. In fact, there are lots of online blogs out there that offers functional and technical insight about using the correct structures for content curation and staying away from ineffective SEO outreach strategies.

The Social Media Effect

“By broadening your information offering, you present your key target market additional entryways to your core content and products,” Cohen declares. We live in a social world, and these days, creating a buzz in social media is one of the quickest, most visible, and most effective ways to funnel attention into your brand. Remember that viral posts don’t come from a void. At the end of the day, it’s still content that decides whether or not a status, a link, a video, or an image can become viral. Increase your chances to be shared, liked, and spread across social media sites by engaging in SEO-equipped writing. 79% of marketers agree that social media avenues, more than traditional websites and blogs, are the preferred platform when it comes to sourcing content to share. Take advantage! 

Content Empowers Brands
It goes without saying that content builds brands. The proper curation, which involves intelligent design and a well-thought arrangement, will increase the specificity of your brand, and turn  it in a 360 degree manner. Good curation means tailoring your content, original or otherwise, so that it becomes absolutely necessary for your audience to read. Thus, curation makes a brand not just visible and well-defined, but also essential — something indispensable to the daily lives of your audiences. 

Variety Is Next To Approach-ability

Surveys suggest that the contemporary market tends to be turned off by brands that exhibit a “me, me, me” kind of attitude.
This means that aside from leveraging the audiences from other sites, engaging other sources to enrich your content makes your brand less solipsistic. It allows you to involve the best content from other sources (shaving time off of content generation) while making your content more attractive, valuable, and approachable to your audiences. At the end of the day, you want your site to be the best match for your target market, the one link that they’ll most likely click when they have queries, clarifications or purchases. More than anything else, content curation helps you achieve a more engaging level of relationship with your audience.

Source : business2community

Relaunching Your Site? Don’t Even Think About It Without A Solid SEO Game Plan!

Relaunching your website can have serious consequences for your search engine optimization if not planned carefully. Luckily, columnist Stephan Spencer has provided a comprehensive guide to ensure a smooth transition.

Has your company outgrown its current website? If so, congratulations on this important rite of passage!
Now, it’s critical to make the revamped website bulletproof from an SEO perspective.
With all the chaos and the huge task list that comes with a site relaunch, it’s easy to drop the ball on the site’s SEO and thus seriously jeopardize the link authority and rankings you had built up over time. The importance of planning out an elegant transition cannot be overstated.
But what exactly is the plan? Well, that depends on the type of relaunch upon which you are embarking.

New Skin?

If the scope of your redesign is limited to a visual refresh with few technical changes, then your relaunch is in little danger of experiencing major SEO snags. However, most redesigns also involve changes to information architecture, navigation, URLs and so forth.
If that’s the case for you, you’ll need to conduct the right SEO checkups to ensure the search engine spiders will be able to traverse your site effectively and find all of your content.

Completely New URL?

Unfortunately, a domain name change can be far more complex in terms of SEO. These complexities can often result in a loss of traffic.
Some of it simply has to do with user habits. Users can sometimes exhibit domain bias, the propensity to click on domains in the search results that use keywords they used in their query. If searchers are unfamiliar with your new domain, they may ignore its listing.
Google also has problems trusting new domains. Even if the links 301 redirected from the old site are of high authority, and the site continues to signal its relevance, the return to high rankings can be delayed. Google looks at the overall domain age and link equity when ranking a given site, and changing your site’s URL will impact both of these metrics.
If you deem it necessary to relaunch your site on a new domain, tread carefully. Ask yourself if changing to the new domain is worth the potential short- to medium-term disruption in search traffic.

New Server?

You can handle most of the process of transferring over to a new server can in a couple of steps. Simply update your DNS and/or go to the registrar of your domain and change your name servers.
Make sure your server settings and directives are handled correctly. Sometimes if both the new and the old server run on IIS, the new server can be configured in a way that transforms all 301 redirects to 302 redirects. The way to prevent this? Double-check.
Also, make sure all legacy code that was ported over is still functional on the new site. For example, if your new server doesn’t have Perl and associated libraries installed, you’re going to have a problem with any functionality requiring Perl.
Whether you are simply refreshing the look of your site or rebuilding it from the ground up on a new domain with new code, new content and new design elements, there are several things you can do to ensure that your relaunch goes smoothly.

Before The Rebuild

Crawl All Your URLs

If you want to successfully move your content to new URLs, you need to know what you have to move. Crawling your pages can sometimes be more complex than site owners initially realize, especially when site navigation is complicated, or there are a lot of pages to the site.
That’s when a good site crawl tool is a godsend. I recommend Screaming Frog SEO Spider. This tool will crawl your site and give you a list of every single URL it finds, as well as a huge range of other information about those URLs, like title tags, canonical tags, meta-robots tags and much more.
At this point, it’s helpful to also run a check of all of your externally linked pages on Moz’s Open Site Explorer or Google Search Console to make sure you include each page that is receiving link authority in your content move. Essentially, what you are looking for is any page with one or more external links pointing to it.
If you are building new URLs, you want to make sure that each of these pages gets redirected to its corresponding new URL to ensure link authority is retained.

Map The Moves

Certain systems require you to do each page redirect manually, which can be a huge amount of work if you have a large site with hundreds of thousands of pages.
Apache Web server users have it far easier and can take advantage of Apache’s mod_rewrite module, which allows you to perform the redirect of every URL to its corresponding URL on the new domain with a single rewrite rule.
For Microsoft IIS, the highly useful plugin called ISAPI Rewrite performs a function similar to Apache’s mod_rewrite.
No matter the system, creating a spreadsheet of where each current URL is going to be redirected will be incredibly helpful in keeping track that each piece of content is moved correctly. The main goal here is to ensure the link authority from old URLs will successfully transfer to new URLs.
When doing this myself, I use the data from a site crawl from a tool like Screaming Frog to get a comprehensive list of URLs, then determine the closest matching URL on the current site. It is time-consuming but by far the most reliable method.
When moving a ton of URLs that in general follow a pattern (ex. www.oldurl.com/page1 to www.newurl.com/page1), you may want to create rules that rely on wildcards and regular expressions, rather than mapping individual URLs one by one in .htaccess or another server configuration file.
One thing many site owners don’t consider is the need to also update current redirects, along with these new redirects. Failure to update these will result in “chains” of redirects. If the chains contain a certain number of jumps, you can expect a loss in link equity.
For example, a site may already have a redirect from page a > page b. If the new URL is page c, then not only should page b redirect to page c, but page a’s redirect should also be updated to point directly to page b.
You want to avoid situations like page a > page b > page c > … > page z. While building this redirect map, it’s also a good time to check the site and update any URLs that currently 302 redirect when they should 301, and also to create 301 redirects for URLs that currently result in 404 errors. You might as well clean all this up at once.
This map of old to new URLs will also allow you to transfer over elements from your pages that are currently driving organic traffic, such as title tags. If one of your current pages is currently ranking and driving significant quantities of search traffic, you will probably want to keep the title tag the same, at least for a while, until the dust settles.

Audit Your Site

I recommend that an SEO expert be involved in your site rebuild from the very beginning, so that any problems can be found at the earliest possible stage.
Unaddressed SEO problems that are inherent in your current site may very well carry over to the new site. For my clients, not only do I conduct a comprehensive audit, but I also provide SEO guidance at every stage of the redesign process — the content plan, the functional requirements, wireframes, mockups, development site, staging site, launch and post-launch.
Getting an SEO practitioner involved at the planning, information architecture, wire framing, design and coding stages will ensure the site gets built right the first time and avoid last-minute re-work and patch-up jobs.

During The Redesign

Meta Robots Tag Or Robots.txt Directive

Make sure Google isn’t going to hit you with a duplicate content penalty or simply index what you aren’t ready for them to index yet. There are two potential ways to accomplish this.
You can “noindex” the pages on your development site, which means, simply, you are instructing the search engines to not include the pages in their database of search results. This can be done by adding a meta-robots tag with the value of “noindex” to all of your pages. For those running WordPress, this is accomplished with the tick of a box in your WordPress admin.
Alternatively, you can use Disallow directives in the robots.txt file. Technically speaking, you could also issue noindex directives in there, too, but only Googlebot recognizes that directive, and it’s unsupported by Google.
Which one do I recommend? Without question, the former. That is the how you keep pages out of the index in both Google and Bing. Disallows only stop the spiders from visiting; they don’t tell the engines to de-index pages that were already discovered through other means.
It’s important to note that a meta robots noindex tag won’t be seen by the spiders if a robots.txt Disallow is in place, preventing the spiders from accessing the pages containing the meta robots tag. So remove the Disallow to allow Googlebot and Bingbot in to see the noindex tag.
Failing to block your development site from the search engines can allow it to be indexed. In many cases, particularly if all you are doing is a design update, the engines add duplicate versions of all of your pages to their indexes for your development and/or staging sites. Even if you block those sites after they have been crawled, it can be either a long waiting game or a very laborious process to remove those URLs from the indices.

Consider A Phased Approach

This comes from Google webspam guru Matt Cutts himself. Instead of just making a huge switch happen at once, try out moving a subdomain, a subdirectory or a subcategory. Make sure that transition works.
By moving it in smaller chunks, it decreases the likelihood of a spectacular failure. Move it, wait for Google to crawl that section, and see how it goes. Then, take on the next section.

Update Your Sitemap(s)

This seems simple enough, but it can be easy to forget. New URLs need to be added to the XML sitemap, and old URLs need to get phased out over time. Also consider multiple XML sitemaps for different content types to keep things organized. For example, have a separate XML sitemap for images.
Remember to add the location of your sitemap (or sitemap index, if you have multiple sitemaps) to both your robots.txt file and to Google Search Console, particularly if the URL of your sitemap (or sitemaps) will be changing with the redesign or relaunch.

Determine Landing Pages For Organic Traffic

You will want to ensure that you have a list of all of the URLs on your current site that are currently driving organic traffic. You can find this by going to Google Analytics, to the “Behavior” tab, then “Site Content,” then “Landing Pages.”
Add a secondary dimension by clicking “Advanced,” then “Medium” to create an advanced filter that includes the medium containing “organic.” This gives a list of all the pages that currently get organic traffic.
Is there an equivalent page on the new site? Is there a 301 redirect plan implemented here? This is a good system of checks to ensure you’re not losing valuable traffic and link equity. Make sure you have a plan in place for every page on your site that currently drives organic traffic.

Launch With A Marketing Blitz

Getting fresh, high-authority links to pages on your new site can improve Google’s ability to quickly sort out your transition. Obtaining these links requires marketing effort; this influx of new links won’t just happen on its own. Plan your link-building campaign early on in the redesign process, not at the end, once you need the links.
Some ideas to consider: create a contest that ties into the relaunch or otherwise gamify the relaunch; get your influential industry friends to countdown to the new site on social media or in emails to their list; email your list to notify them of the countdown to launch; offer sneak peeks; create a site launch party; and so forth. Make sure you get the word out!

Audit The New Site

Make sure you’re starting off on a solid foundation with the technical SEO elements firmly in place prior to launch by conducting a technical audit of the staging site.
When you think the site is 100 percent ready to get migration to production, get an SEO expert to do a full technical audit of the new site. It’s worth the investment to ensure you aren’t setting yourself up for problems after you already are up and running — and it’ll avoid lost profits.
I have audited sites in the past where the site owner contacted me literally days before relaunch, only for me to find massive SEO problems on the new site. The relaunch had to be delayed.
If you aren’t well-versed in SEO, you definitely need to get an experienced SEO practitioner involved in your rebuild.
Inevitably, some things will be found which are medium priority or “nice to have,” but you need to ensure there are no “show-stopper” issues before you press the “launch” button.
Ultimately, the management team for the site will need to determine whether to push back the launch or to address these problems after the new site is up and running.

After The Redesign/Relaunch

Contact Your Linking Webmasters About Links

Run Open Site Explorer to find the top 100 URLs sending traffic, and contact any webmasters linking to these URLs to encourage them to update their link. Although your 301 redirects will pass the majority of the link authority, direct links to the new site are ideal.

Know That The Change Isn’t Going To Be Accepted Immediately 

Especially if you are making a ton of changes to a lot of pages and URLs, it is going to take time for Google to catch on and for your rankings to readjust to where they were. Accept it, and know that you aren’t doing anything wrong.  But just in case, ensure you haven’t made any big mistakes by running the following checks.

Watch For 404 Errors 

See how Google handles all of your 301s to make sure they are correctly implemented everywhere. If a 404 does pop up, quickly correct it with the 301. Google Search Console can take a couple of days to get caught up to current data. If you have the ability, also have your system administrator monitor your Web servers in real time for 404 errors.

Run A Safety Check Of Your Important Files

Did you forget to remove the noindex tags from your development/staging site upon launch? Did you accidentally copy over the dev site’s robot.txt file with a sitewide Disallow?
Run analytics to check for pages on your site that are strangely getting views but no referring traffic. And check on the status of your meta noindex tags and robots.txt.
It should go without saying, but also make sure the pages you do need blocked are adequately blocked (noindex is preferable over disallow).

Check Your 301 Redirects

If you have a manageable number of redirects from old URLs to new, check all of your redirects to ensure they were done correctly. If you have a huge number of redirects, at least check your most important pages, that is, your former URLs which had the highest number of incoming links and/or incoming organic traffic.
This is actually reasonably easy to do. Again, I use Screaming Frog for this. You can manually upload URLs or upload a list of URLs in a spreadsheet to Screaming Frog and have it crawl just those URLs. It will give you a report of what type of redirect (if any) that URL goes through and what page it ultimately results in.

Have a Rollback Plan

If things go haywire, it is nice to know that you have a solid plan to fall back on. Have a rollback plan ready to execute so you can turn back on your old site if things just aren’t working out, even if it’s just temporary.
It is far better to roll back than to scramble because you hadn’t prepared a contingency plan.

Final Thoughts

Site relaunches happen — and frankly, they should happen. Regular updates keep your site delivering its best user experience and allow businesses to maintain relevance, update branding and more.
However, a relaunch doesn’t have to be painful. Google understands that redesigns are a regular part of the evolution of a website, and Google wants to help you to be successful with the relaunch.
With the right organization, planning and auditing, you can make the transition quickly and painlessly and be able to realize the benefits you initially wanted for the site relaunch: better user experience, better branding, updated look, improved functionality, and ideally, even better organic traffic.
Source : searchengineland

SEO services to make your online store more popular

SEO services to make your online store more popular

What can make your store popular in the web? Attractive content, bright images, easy navigation and not to forget the search-engine friendly web pages, yes only search engine optimization can help you gain better visibility.

Are you looking for online store development?
As we know that festive season is drawing closer, it is a tough job to survive the competitive market on online retail marketing. To compete with them you need to get hold of the SEO SEM services who knows what can help you to pull more audience by rendering correct visibility.
Not only that such service provider will be helping you with monthly reports to track your performance and find out which customer behavior pattern is keeping your engaged.

SEO SEM services – Get Found, Rank High and Gain Customers
The SEO SEM Services will help you to track the rank against the high searched keywords. Accurate SEO ranking is tough to obtain because Google and other search engines personalized the search result for everyone.
SEO ranks also differ by country. Some store owners who are serious about their ranking uses specialized SEO ranking tools to get daily reports of the organic ranks.
Such service providers will help you with the keyword gaps.

As various customers uses different types of keywords to search your products or services.
Such as some looking for ‘dress’ well other may use ‘ clothing’ or ‘apparel’ as their search terms. Closing the keyword gap is something that helps to know the customer behavior pattern.
And with extensive keyword research, you are to gain better search engine optimization
A strong SEO strategy to promote your online store is content. If you can publish quality and contents then nothing can restrict you from performing differently and surpass your competitors.
Content forms the heart of the SEO SEM Services. If you can keep up with a regular blogging strategy then you are sure to maintain high SEO rankings against the keyword phrases you are attempting to rank.

Taking Care of your Social Media Aspects for Online Store Development
Online store development today does not end with search engine optimization services; you need to integrate your social media presence as well. We know that social signal accounts for about 8% to 10% of their organic search algorithms.
Thus, the social search rankings matters to SEO as well. Google now calculates your social signal to help you increase the web presence.

• You need to make sure that you have social sharing icons on every web page. Not just on the home page, but on every shopping cart page as well.
• You need to incorporate the Facebook on your site wherever you find it appropriate
• If possible you can add customer through your Google+ circles, even follow them on twitter and let them reciprocate with retweets or share

SEO stuffs appears daunting task to many, but you should be taking one-step an hour per day to figure out how your store perform and it is sure to pay off.
Source : whatech

6 Free SEO Tools to Boost Your Search Engine Rankings

Have you ever wondered how to get your website to come up in search results? Of course you have. Every small business wants to be found online, but it isn’t always an easy task.
Website traffic doesn’t follow the Field of Dreams mantra, ‘If you build it, they will come.’ You can create a killer website, but if you aren’t using search engine optimization (SEO) techniques, your online bleachers will remain empty.
What’s SEO? It’s a way to improve your website’s visibility, so it appears in search results. By making specific changes to your website you can organically increase traffic and please the Google Gods so your site is listed when people use certain keywords.
To help boost your rankings without calling in a webmaster, here are six free SEO tools for the time-strapped business owner:
1. Google Trends

Google Trends is a go-to keyword tool. You can see how search queries change over time when people search for your keyword and compare different words or phrases to see which is best.
Let’s say you run a hardware store and you want to ramp up sales of shovels this winter. When people search for a shovel online, do they search for winter shovel or snow shovel? Compare the two using Google Trends. Here’s what you’ll see:

According to the chart, people search for snow shovel more frequently than winter shovel. The chart also shows you when people search for the term. In this case, it’s no surprise that the winter months are when this term is most popular.

You can also take a look at a regional breakdown that shows you where the search terms are most popular.
With this knowledge, you can use the phrase ‘show shovel’ on your website and blog posts to increase traffic.

2. BROWSEO
This tool shows you how a search engine sees your site. It strips your site down to a base level, without any fancy fonts, headers or images, and displays relevant SEO information. By looking at your site this way, you can see what needs improvement.
All you have to do is enter your URL into the site, no additional downloads necessary.

3. Screaming Frog
What SEO problems does your website face? Aren’t sure? Turn to Screaming Frog. This free tool crawls your site looking for SEO roadblocks and provides a report of problem areas.

The tool looks for broken links, missing metadata, oversized files and pictures, duplicate pages and internal links, just to name a few. Think of it as an SEO audit. You can use the results to improve your site and SEO.

4. GTmetrix
How fast does your website load? Do you have a page or two on your site that takes too long to come up? Sluggish page speed can hinder SEO. Site speed does play a role in search engine rankings, so you’ll want to double check the speed of your site with GTmetrix.
Just enter your URL into the site and you’ll get a page speed score and a list of ways to improve it. For example, it might suggest resizing images to improve load times.

5. Rank Checker
Where does your website land in search engine results? Find out with Rank Checker. This tool will show you where your site shows up and give you tips to improve it.
You can install a button on your toolbar so you have easy access to this information whenever you’d like. It will take time to move your site up the ranks, but with this tool you can keep an eye on where you stand.

6. Responsive Design Checker
How does your site look on a smartphone? Search engines give preferential treatment to websites that look great on all devices.
To make sure your website looks sharp on every device, use a responsive website design. This design adapts to every device, so you don’t need to create multiple sites.

Source : business2community