The evolution of search puts Google’s
latest algorithm into perspective—the internet is expanding and the need
for ranking is crucial. And businesses need to go mobile fast, or they
risk losing out. A great place to start with your mobile marketing
is responsive design for your website. Responsive design is a modern
approach to design that ensures your content is readable and consumable
on any device, such as your desktop computer, tablet, or mobile phone.
Using responsive design on your website has the following key benefits:
Using responsive design on your website has the following key benefits:
- Search Engine Preferred: Google simply prefers responsive design. This is evidenced on the various search engine algorithm iterations over time, and particularly in this most recent change. Responsive design makes it easier for Google to crawl, index, and organize your site.
- Cost and Time Effective: Instead of creating multiple websites for various device sizes, with responsive design, you only have to create one.
- Conversion Optimization: By designing your website to be responsive, you have control over how your conversion elements look on each device.
- Engaging User Experience: With responsive design you can create a consistent and engaging experience across channels and devices.
Source : - business2community
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