Odds are that you’ve heard of pay-per-click advertising, or PPC. Most marketers are also very familiar with SEO, or search engine optimization. But have you ever thought of putting the two together? Pairing these two strategies can produce incredible results.If you want to understand how to combine SEO with PPC, however, the first thing you have to do is understand how each strategy works to generate leads.
What is SEO?
The main point of SEO is to create useful, high-quality content. Doing so doesn’t just help push your company’s results to the top of a search engine results page—it also helps you to attract and maintain an audience of potential customers.;
It’s important to remember that search engine optimization usually takes a while to produce results. A good campaign can take several months to hit its peak. SEO accelerates over time and builds upon itself, meaning that although these results require patience, they are also long-lasting.
What is PPC?
PPC campaigns are more immediate. This form of marketing helps you to ensure your ads are only shown to a specific target audience, generally people who search for things related to your business and industry. As the name suggests, you only have to pay the site for hosting your ad when users click on it. A good PPC campaign generates leads and drives traffic to your website.
Quality content on your website is, of course, vital. But in particular, PPC campaigns must offer something compelling to keep the audience on your site after they do click, such as a special offer or interesting article. This will keep them from continuing their search elsewhere.
How Do They Go Together?
Would you rather have results that are long-lasting, or results that occur quickly? It’s not too much to ask for both, and every company needs the two together. Because it takes a while for SEO to hit its peak, PPC can be used to boost your search results in the meantime.
But even once you get your SEO campaign in full swing, you shouldn’t discard your PPC program—you should run both so they can work together. This provides you with insight into the best keywords you can use, and also ensures that your results will be displayed in both paid and organic results. This helps increase your credibility and ensures your site will reach both the people who are more likely to click on the first links they see as well as the ones who prefer to use organic links.
Together, SEO and PPC can dramatically improve your company’s marketing strategy, but having a team that can help you combine the two is just as important. Register Media has the capabilities to bring your strategy.
Source : forbes
What is SEO?
The main point of SEO is to create useful, high-quality content. Doing so doesn’t just help push your company’s results to the top of a search engine results page—it also helps you to attract and maintain an audience of potential customers.;
It’s important to remember that search engine optimization usually takes a while to produce results. A good campaign can take several months to hit its peak. SEO accelerates over time and builds upon itself, meaning that although these results require patience, they are also long-lasting.
What is PPC?
PPC campaigns are more immediate. This form of marketing helps you to ensure your ads are only shown to a specific target audience, generally people who search for things related to your business and industry. As the name suggests, you only have to pay the site for hosting your ad when users click on it. A good PPC campaign generates leads and drives traffic to your website.
Quality content on your website is, of course, vital. But in particular, PPC campaigns must offer something compelling to keep the audience on your site after they do click, such as a special offer or interesting article. This will keep them from continuing their search elsewhere.
How Do They Go Together?
Would you rather have results that are long-lasting, or results that occur quickly? It’s not too much to ask for both, and every company needs the two together. Because it takes a while for SEO to hit its peak, PPC can be used to boost your search results in the meantime.
But even once you get your SEO campaign in full swing, you shouldn’t discard your PPC program—you should run both so they can work together. This provides you with insight into the best keywords you can use, and also ensures that your results will be displayed in both paid and organic results. This helps increase your credibility and ensures your site will reach both the people who are more likely to click on the first links they see as well as the ones who prefer to use organic links.
Together, SEO and PPC can dramatically improve your company’s marketing strategy, but having a team that can help you combine the two is just as important. Register Media has the capabilities to bring your strategy.
Source : forbes
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