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Friday, 21 August 2015

An Insider's Guide to Digital Marketing Strategies

An Insider's Guide to Digital Marketing Strategies

When both your potential customers and competition are online, strategic digital marketing is the only way to rise above the noise.

To help, I’ve created a list of 5 easy-to-use digital marketing tactics that any business can implement.

1. Get with Goal Setting




Without a goal, there is no way to create a plan. Everyone wants to make more money and have more customers, but you need to get SMART with your goals:
  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-Based
SMART digital marketing strategies are a great way to get ahead by providing a focus for your business each step of the way.

2. Create a Marketing Funnel


Whenever we’re creating a new search engine optimization (SEO) strategy or developing a new website, there always has to be a marketing funnel – otherwise known as a conversion strategy. This could be increasing your email newsletter subscribers, purchasing a product directly through your website, signing up for an event, calling your office for further information, or another call to action.
A happy customer is a repeat customer. A customer that is blown away by your business, becomes your brand champion.
- Shannon K. Steffen

3. Develop that Call-To-Action (CTA)




 I’ve already hinted on your CTA. Now is the time to develop and test it.
A call-to-action is the part of a marketing funnel that is often missed by many businesses. CTAs is a simple prompt that engages the potential customer to take an action. The most successful ones are those that provide something free in return for human engagement.

4. Create a Successful Lead Magnet



Don’t be afraid to create a killer piece of content to trade for a person’s email address. The more value you add to their lives and success online, the more value they will place on your business.
Keep visitors wanting more.

5. Drive Traffic to Your Website



 You need traffic to your website in order to drive people into your marketing funnel.
  • Unique Quality Content – Press releases, industry niche articles, and long blog posts are great tools to generate website traffic. Make sure to provide internal links within the content to drive further traffic to relevant articles, products, and services.
  • Keyword Strategy – As I’ve said before, you need to know your keywords in order for the search engines to know what your content is about. Insert related keywords throughout your website and be sure to use synonyms and plural variations of those words.
  • Website and Search Engine Optimization (SEO)(You knew I was going to get here sooner or later, right?) If your website isn’t optimized for both the humans and search engines, no one will ever want to visit the website.
  • Social Media Optimization – Do your research and pick a few social media networks that you can commit to engage on. Use video, pictures, and other content to not only share your own content, but also engage with your network.
Source : linkedin
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