Understanding the Term “SEO” Marketing
When
going to any of the major search engines such as; Google, Yahoo, Bing,
etc. the goal is to seek out the most relevant information relating to
whatever was searched and it’s the goal of the search engines to provide
that information.
If
anyone is involved in any way with web development, they will have no
doubt heard the term SEO. SEO refers to Search Engine Optimization and
if someone is building commercial websites, it’s imperative to have at
least a basic understanding of how it works.
Say,
for example, someone is interested in buying a new car. Every car
dealership and manufacturer wants to be at the top of the list when it
comes to the results a person receives from the Search Engines. The
search engine also wants to provide the most helpful results so that
consumers continue to use them as their provider. This is where SEO
comes into play. The terms used in the development of a website will
determine the rank gotten from the search engine, which in turn
determines where a business will show up in the search results.
Key words play an integral part in how a
search engine finds a site. Keywords are words relevant to searches,
so if someone sells cars, they’ll want to have “new car” scattered
throughout their site so that it will show up in a search. Search
engine optimization techniques involve properly structuring content by
using keywords appropriately in the titles and the headers of HTML.
URL’s should also include keywords.
Other aspects of SEO involve having a
site that is appropriately designed for the device being used to carry
out the search. If a business owner wants his/her website to show up in
a Google Search when consumers search using a mobile device, their site
must be mobile responsive. Inbound links into a site raise the ranking
of a business. What does this mean? This means that when someone
links to a site from within their blog or website, that person gets a
rank increase based upon their rank. The more popular a website is, the
more popular the business, which is why people post their links in blog
comments. Most of these don’t work, but people will try anyway!
Finally, a business owner wants to
ensure proper use of Metatags within their HTML as this determines what
Google displays in their search results. SEO is such a huge topic, but
hopefully this article gives a little more understanding of it.
Source : digitaljournal
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