For owners of businesses, brands, companies and blogs who sell goods and
services to customers, it's normal to hear the phrase "put your best
foot forward".
For owners of businesses, brands, companies and blogs who sell goods and services to customers, it's normal to hear the phrase "put your best foot forward". It means giving the best of what you have in order for target customers to find your goods or services easily.
It
is the dream of every business to be among the initial consideration
set of target customers, and this can only happen when your products are
findable and accessible.
Since the Internet has become a market place where
millions of people do a billion and one things every day, it is sensible
to make sure your products are found easily online if your goal is to
make profit while gaining more customers.
Search Engine Optimization (SEO)
is one sure way business owners, companies, organizations and blogs can
make whatever they sell findable online to their target customers who
are digital literates. The medium through which these searches happen
are called search engines.
These search engines
use closely guarded formula or procedures to determine which result will
be displayed. The practice of search engine optimization is simply as a
result of determining the factors these procedures consider before a
result can be displayed.
What is SEO?
According
to Quirk "It is the practice of optimizing a website to achieve the
highest possible ranking on a search engine results page (SERPs)." An
SEO professional is called an SEO (search engine optimizer).
Although
many search engines do not disclose the elements they use when ranking
pages, many SEO practitioners spend their time analyzing different
applications in order to try determining what these are.
According to popular SEO consultant Nonoy Avellanosa,
Google uses more than 200 different factors in its procedures simply
known as algorithms to show pages in terms of relevance and ranking (
Avellanosa, 2012).
SEO can be divided into two different parts:
- White hat SEO
- Black hat SEO
Black
hat SEO means when practitioners try to play games with search engines
by using questionable methods to achieve high rankings on these search
engines. Websites caught practicing this kind of SEO are usually
blacklisted by search engines.
White hat SEO is a
complete opposite of black hat SEO. This is when practitioners adhere to
the rules set by these search engines in order to optimize a website
for a better user experience (UX). While sticking to search engine
rules, optimizers should ensure users can find what they are looking for
so in turn search engines will send users to websites with best results
that matches their needs and wants.
As users try to find what they are looking for, search engines make sure users get best results by looking for signals of:
- Relevance
- Importance
- Trust
- Popularity
- Authority
SEO
in itself is a natural or organic optimization of a website to get
ranked high on search engines when selected key phrases are imputed by
users online. It can be split into two strategies:
- Off-page optimization: This covers activities like social media and PR. It is focused on building links to the website.
- On-page optimization: It is all about making changes to the HTML code, structure and content of websites whereby it is made more accessible for search engines to pick up which in turn makes find ability online easier for users. (HTML - hypertext markup language tags are used in the structuring of information and features within a webpage).
For
business owners, brands and companies, SEO is a very effective way to
generate new business to your site. It is a continuous process which
involves constant thinking of how search engines view your website and
how users can use these search engines to find your website.
At RDM, we aid our clients in putting their best foot forward using genuine SEO tactics to grow their businesses.
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